Garment Care Line
Singer, 2011
Founded in 1851, SINGER is an American manufacturer of sewing machines, and one of the most trusted and recognized brands in the world. The company has a long history of innovation. Among other developments, has produced the world's first portable machine, the first zigzag machine and the first computer-controlled machine. For 160 years, SINGER's mission has been to offer products of the highest quality, and today the brand is synonymous with reliability, innovation and high technology. Currently SINGER is part of SVP Worldwide, the global leader in design, manufacture and distribution of sewing machines and accessories honored with numerous international awards.
SINGER selected for its garment care line several steam irons created by ADN DESIGN and distinguished by their exceptional design, solid performance and simple operation. A recognition of the ability of ADN DESIGN to create meaningful products which fit into the emotional landscape of the brands and establish affective relationships with people.
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